Branded merch for sports and fitness: gear that gets you moving
The Benefits of Branded Sports Team Clothing
Running a sports team? It doesn’t matter whether it's soccer, volleyball, rugby, basketball, AFL, or any other type of team — you need branded sports team clothing to maximize your chances of success.
It’s easy to overlook the importance of having a team uniform, but it really can help to elevate the team’s performance. Let’s take a look at just some of the benefits of investing in a quality sports kit for your players.
Team Spirit
A sports squad shouldn’t be a collection of individuals — it should be a team. Ensuring everyone has the same kit can help to build team spirit among players. When everyone’s wearing the same jersey, shorts, and socks, it helps to create a “we’re all in this together” mentality that can make all the difference on the field. Some teams make do with sports bibs of the same color, but they’re nowhere as impactful as clothing that incorporates the team’s unique colors and logo!
Comfort
The branded sports merchandise that we offer here at Promo Superstore doesn’t just look good; it also feels good. Anyone who has played competitive sports before will know that it’s much easier to perform at your highest level when you’re wearing clothing that has been specifically designed to be worn while engaging in sporting activity. We’re not promising that your team will win every game, but if you do lose, it won’t be because of uncomfortable clothing.
Durable
Sporting success doesn’t happen overnight. It’ll take time for your team to find its legs and begin making a name for itself. The products we offer here at Promo Superstore are made from quality materials, so you can have peace of mind that no matter how long your journey towards trophies takes, your kit will still be in great condition once you get there.
Gets Players Into the Right Mindset
If you’re going to lose a sporting match, you don’t want it to be because your team wasn’t ready when the action got underway. By investing in sports clothing that features your team’s colors and badge, you’ll be helping to ensure that your players have the mindset they need to be competitive out on the field.
Pulling on a jersey helps players to get in the zone, which increases the chances of success.
Intimidate the Opposition
OK, saying that investing in branded sports uniforms will intimidate the opposing team might be a bit of a stretch. But it’s certainly something that they’ll notice — and sometimes that’s all you need to give yourself an advantage. Of course, you’ll still need to invest time into training and improving your team’s skills, but by having a professional-looking uniform, you’ll be sending a clear message to your opponents that you’re serious about competing.
Build Your Team’s Reputation
As we said earlier, your young team won’t achieve sporting success overnight. It usually takes a couple of years before the team is fully established. For that to happen, you’ll need to continue attracting players. By investing in a branded sports uniform for your players, you’ll be ensuring that your team’s reputation slowly develops. In many ways, a branded kit can be utilized in much the same way that businesses use branded products: as a way to expand reach and make your sports organization more memorable.
Over time, you might discover that you don’t need to go out to search for new players to join your team. Instead, you’ll have new players coming to you.
As we’ve seen, branded sports clothing can have a hugely positive impact on a sports team, all for an affordable cost. If you’re ready to increase the professionalism, sense of teamwork, and reputation of your team, then don’t hesitate to check out the great selection of sports gear we have available at Promo Superstore.
Fitness Brands: Offer Your Customers Something Unique
All brands can benefit from offering freebies to their customers. After all, in a hyper-competitive age, anything that makes your business stand out from the crowd should be welcome.
Freebies are one of the easiest ways to create a favorable impression in the eyes of your customers. If you’re a fitness-related brand, then why not consider investing in some custom sports-related swag that you can give to existing and potential customers? It can be a great investment, especially since custom freebies have been shown to be a highly effective marketing tool.
Let’s take a look at just two of the benefits of offering custom fitness products to your customers.
Boost Customer Retention
Successful businesses have repeat customers, not one-time customers. While your customers might like your product, the fact is that they’ll have plenty of other businesses to choose from the next time they decide to buy a product. Including free branded fitness merchandise in their order is a great way to elevate the customer’s experience, which will increase the likelihood that they’ll buy again from you in the future.
So what kind of products can fitness-based businesses give away to their customers? If you provide gym equipment, then you might decide to include a branded basic tee, which is great for working out in, in their order.
Market Your Brand
Giving your customers free branded clothing is an excellent way to market your brand too — and by that, we don’t just mean as a way to market to your existing customers. By providing an item of clothing that they genuinely want to wear, you can help to significantly expand your reach. After all, if they wear a product that has your brand name on the front, then they’ll effectively become a walking advert for your business. Plus, if they wear it when engaging in sporting activity, then that “walking advert” may well be seen by people who form part of your target audience.
Gym Businesses: Maximize Your Profits
If you’re a gym owner, then you’ll understand how challenging it can be to generate a profit. With so much competition for customers, gyms have to keep their memberships as low as possible while at the same time dealing with high running costs.
Anything that helps to boost the gym’s bottom line is welcome. If you’re looking to build additional revenue, then why not consider selling branded clothing at your gym? Gym-goers are always on the lookout for quality clothing they can wear for their workouts. Having some products available at the counter, such as a branded women's performance t-shirt, offers an easy way to supplement your gym’s income.
Other Reasons to Buy Branded Fitness Merchandise
Sports teams and fitness-related brands have obvious needs for branded fitness merchandise. But did you know that businesses that are not in the fitness sector can also benefit? Here are three ways that corporations can use branded sports clothing.
Corporate Sporting Tournaments
Have you decided to enter your company into a sporting tournament? Then you’ll need a kit for your players! Investing in a sports jersey will make it easier for your employees to work together on the field and will also serve as a nice memento once the day is over.
Encouraging Health and Wellness
A healthy employee is a happy employee. If you’ve initiated health and wellness initiatives at your business, then consider giving your employees branded fitness clothing. It’ll encourage them to buy into the idea, especially if they don’t have much recent experience — and thus no related clothing — with fitness.
Fundraising
Looking for a fun way to raise money for charity? If you have a sporting team of employees, then consider creating custom-made jerseys and then selling them to your staff. They’ll get a great product, and you’ll raise money for a good cause. It’s a win-win situation.
Conclusion
As we’ve seen, there are plenty of ways to use branded sports and fitness merchandise. Whether you’re looking to elevate your sports team, increase business profits, or have a corporate need, these types of branded products can help make it easier for you to achieve your goals.
At Promo Superstore, we offer a wide selection of fitness-related products that can be branded with your company or sports team’s name and logo. Whether you’re looking for custom dye sublimated soccer jerseys, leggings and yoga pants, crop tops, or any other type of athletic wear, we’re confident you’ll find just what you need at our online store.
Need some help choosing the right products or have questions about the ordering process? Feel free to give us a call at 1300 673 420 or send an email to [email protected]. We’ll be happy to help.
