Branded merchandise for winter: warm up your promotional game
In business, maintaining a dynamic marketing strategy is essential throughout the year. While summer offers ample opportunities for outdoor advertising with branded apparel such as branded caps and tees, the winter poses different challenges. To sustain momentum and enhance employee morale and client relationships during colder months, it's crucial to adapt with creative strategies that resonate despite seasonal constraints.
At Promo Superstore, we understand the importance of staying relevant and impactful in every season which is why we’re going to take you through some branded promotional products tailored for the winter season.
The Power of Seasonal Promotions
Every single business selling a product or service finds that there are products that sell better in the winter than they do in the summer months, and the same is the case in the winter. If you want to capitalise on the changing seasons, you need to find out how to better connect with your target audience.
With seasonal promotions, you can enhance your reach and really showcase what you are able to offer your target audience in a way that encourages them to buy more from you in the long run.
When you associate your brand with warmth and comfort, you will do more than increase your brand visibility, you’ll improve the impression you have on your target audience. Seasonal promotions are powerful, so let’s take a look at some branded merchandise you can benefit from in the winter months.
Practical and Cosy: Winter Essentials
Branded Apparel
- Jackets & Hoodies. You can keep your clients and employees both stylish and warm - and on brand - with jackets and Hoodies designed to keep them warm. They’re great for cold weather, sure, but you’ll turn people into walking advertisements no matter where they are.
- Gloves and scarves. When emblazoned with your brand, you can provide warmth and visibility during the winter months. Scarves that are your brand colours with your brand logo are going to know who you are and what you do. They are perfect for outdoor events, commuting, or simply cosy evenings.
- Beanies. Keeping people warm in the winter is important and woollen beanies can do exactly that! These beanies are great as an option to advertise and you’ll find that people love them.
Drinkware
- Thermal travel mugs. These travel mugs are ideal for hot beverages, especially if you want people to pick up on your advertising even subconsciously. They’re great for hot drinks on a chilly winter day, and they’re a popular giveaway at events, too. The best part? Prolonged brand exposure!
- Flasks. Branded flasks are fantastic for outdoor advertising. Are you hosting a winter event? How about a market stall in the cold? Flasks make for an excellent option for both sale and to advertise your brand while warming up your team.
Tech Accessories
- Power Banks. As the days get shorter, a power bank can come in handy on a long, dark commute in the winter months. Not only can they provide a practical solution, but your logo will be in front of your clients whenever they look to recharge their devices. They are an excellent addition to any swag bags but also great as a branded option for your team, too.
Outdoor and Travel Gear
- Blankets and throws. Blankets and throws are not just practical items for staying warm during the winter: they also serve as excellent promotional tools that can enhance your brand visibility in various settings. Whether you’re hosting outdoor events or you’re giving them away as corporate gifts, blankets and throws can really enhance your winter promotional offerings.
- Ice scrapers. When temperatures drop and frosty mornings become the norm, owning branded ice scrapers can be invaluable. If it’s got your brand on it, even better because it won’t just be windshields that are clear. Customers finding a need for your brand will be ever cleaner, too.
- Umbrellas. Using umbrellas as promotional gear in winter is a great idea because they provide protection from rain and snow, ensuring your brand is visible even during inclement weather. Everywhere people look in the rain, they’ll see your name brand popping up everywhere.
Benefits of Branded Merchandise for Winter
Now that you can see there are some exciting options for winter merchandise you can invest in for your brand, here’s some of the benefits of choosing branded gear for your business.
It’s relevant
Choosing winter promotional gear helps you to align your brand with the correct season. Not only will this help you to diversify your offerings, it gives you a chance to make your marketing efforts both relatable and timely.
Branded apparel is one of the most popular options for winter branded merchandise. You’ll be able to put your logo on firm display and you can keep warm at the same time. You can make sure that your brand is seen in various settings, and when it comes to outdoor events, you can keep your team warm at the same time.
It’s super practical
Choosing winter merchandise is going to help you to provide warmth as well as protection from the elements. It’s also a great option for snowy conditions - particularly gloves and umbrellas.
They are built to last
Longevity is important when choosing branded merchandise for winter. High quality winter items are more durable than you think, which means that they are more likely to be used throughout the season and not just once. If you ensure that you choose subtlety with your logo size and colours, you will encourage people to wear them for longer, too.
Improving brand recall
Promotional items that are actually useful to the recipient create positive associations with your brand, meaning more and more people will remember them. You need people to remember your brand for positive reasons and with good merchandise, you can do that.
They make for great gifts
If you’re trying to think about what promotional gifts you’d like to give your clients, branded merchandise can be everything you need. Whether for your clients or your employees, you can strengthen relationships and show that you are thoughtful.
Enhancing Brand Visibility
A successful winter promotional campaign relies on you choosing high quality branded merchandise. Not only that, but it’s important that you choose merchandise that truly resonates with those who receive the items. Maximising the impact of your promotional items is important and here’s how you can do that:
Quality matters
You have to choose products that are high quality. It shows that your brand is committed to excellence and not only will these appeal to recipients, but they’ll ensure your brand is revered for longer. Whether you are choosing durable fleece jackets or branded thermal mugs, you need to show that your promotional gifts have value.
Design considerations
Think clearly about the designs you want to choose for each piece of branded merchandise. You want your logo on display, without the aesthetic appeal or utility being overshadowed. With subtlety and taste, you can create merchandise that seamlessly integrates your message into the item, offering people a taste of what you can offer.
Think about longevity
Choosing products that are practical and long lasting is a must when choosing branded merchandise. Items like touchscreen gloves, for example, are more than just good for winter. They’re also great for frequent use and visibility. They serve a purpose beyond the initial giveaway moment, which means they won’t be binned or instantly discarded.
Marketing strategy
Your marketing strategy depends on your winter promotional items being popular so it’s all about choosing carefully. What does your target audience need most? Do they want practical and relevant items or simply warm ones? When you understand the seasonal demands of your audience, you can better cater your selection to them and capture their attention. The more you do this, the better your engagement rates.
Get Branded Merchandise for Winter Today
By prioritising quality, thoughtful design, and practical utility in your winter promotional items, you can significantly enhance brand visibility and effectiveness.
Winter offers you the opportunities you need to connect meaningfully with your audience through branded promotional products. You can choose from a huge range of cosy apparel, outdoor accessories and tech to get what your audience needs. The reminder of your brand's presence is going to showcase what you can offer and keep your brand in the forefront of your customers’ minds.
At Promo Superstore, we offer a range of customisable products designed to elevate your winter marketing campaigns. Explore our extensive range and discover how you can warm up your promotional game this winter.
